Villa Tittoni
Brand Identity Villa Tittoni
Brand Identity for Villa Tittoni - Milano
Villa Tittoni è una villa storica situata a Desio, in provincia di Monza e Brianza, in Lombardia. È un edificio di pregio architettonico che risale al XVII secolo e che rappresenta un esempio di architettura barocca lombarda. Oggi Villa Tittoni è sede di eventi culturali e di rappresentanza, come concerti, mostre d’arte e ricevimenti.
Un’identità votata all’accoglienza
The logo is characterized by the face of one of the most representative statues of Villa Tittoni.
Located on the staircase that connects the Villa to the external garden, the sculpture is part of a pair of statues designed by Pelagio Palagi and made around 1845.
The two statues were strongly desired by the Traversi family for represent friendship and hospitality. Their purpose was in fact to welcome guests who went to the Villa through the park.
We have chosen the statue that represents hospitality as a symbol of the new course of Villa Tittoni to underline its natural vocation formental openness andhospitality.
The Logo
Under the woman's face we have inserted a square, a symbol of strength, solidity and stability.
The square also represents space, the 4 elements and the cardinal points to underline the importance of this place as a point of reference for the whole territory.
